How to Define Your Brand Personality

"Personality is critical to success - for brands as well as people. Don't leave it to chance."(With Live Demonstration)

How do people view you and your business? Are you ready to prove who you say you are?

When it comes to marketing, do you aim to make a particular impression, or do you slap stuff out there and hope some of it sticks?

It’s not as scary as it sounds when you know how.

Let me state at the outset this is not about logos and colours.

This is about the impression that your business makes on people. The personality of your business.

If your business walked into a room, how would people describe it? Helpful? Bold? Flamboyant? Creative? Innovative? Humourous? Serious? Authoritarian? Nurturing?

If you were to demonstrate these personality traits are true, what would that look like, and how would you do it?

The aim of today is to dig deeper into your brand personality so that it can be reflected in your posts, and you can physically DEMONSTRATE these personality traits.

Your brand personality is the impression that your business makes on people. What's yours? Click To Tweet

Watch a full demonstration here: 

STEP 1: What are the personality traits of your business?

List your 5 business personality traits

1.
2.
3.
4.
5.

STEP 2: How can you demonstrate these personality traits? Chose mediums most suitable. It’s not necessary to do everything!

Examples could be video, blogs, testimonials, inspirational images, live demonstrations, speaking to groups.

STEP 3: Where can you share this so prospects and referrers see it? Go where your audience hangs out. Be strategic.

Consider:

  • What is important to your client?
  • What does your client need to know?
  • What do you deliver and how can you back that up?
  • How can you build their belief in what you are claiming?
  • How you can demonstrate your difference.

 

For more help with marketing join Krishna’s free  Healthy Marketing Academy Facebook Group here.
Krishna Everson
 

Krishna Everson is a Health Promoter, Writer and Marketing Consultant and Trainer who works with health and wellness professionals who want to share their message, promote their service, or sell their product or book.

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