How to turn one great idea into a stream of awesome blog content!
But what do you do with it? How can you use your ideas, and share them in different ways to spread far and wide to those you serve, without spreading yourself thin in the process?
Master the art of repurposing your article and blog content.
Step 1: Start with an idea
I usually find an idea presents itself, and I will be inspired to write about it, like this one.
You may find that you prefer to jot down ideas as they come to you so that you can return to your list for inspiration at a later date, or even create an editorial calendar for the year.
Your idea will:
- Address a need or desire of your target market or niche
- Be written in a way that connects with your audience (tone, language etc)
- Be relevant, meaningful and timely
Typically a blog article will be:
- Long enough to get the message across without waffling (stick to the point!)
- Purposeful with a call to action
Step 2: Expand your idea
This technique can be used for any idea that you have. The beauty of repurposing, is that you can share a consistent message with your tribe, but you don’t have to repeat it, you can share it in different ways.
Lets have a go with a sample scenario….
I’m going to take one idea and expand it into ten potential blog posts that have a simple structure and are easy to write when you know your topic (which of course you do.)
Imagine you are a counsellor or therapist who works with teens, and would like to attract more to your clinic. You need to engage the parent who makes the decision. The parents you are targeting have been concerned about the changing behaviour in their once amicable child as they hit the pre-teen hormones, or are already experiencing erratic behaviour.
Topic: Managing teenage behaviour
Niche: Parents with preteens or adolescents
1. How to help your teen cope with their emotions
Signs and symptoms
2. On drugs or just moody? How to tell the difference in your teen.
3. Depression in Teenagers – the tell-tale signs
4. Could your teenager be addicted to porn? How to tell, and what to do about it.
5. 10 communication tips for parents with difficult teenagers
6. Common mistakes that parents make when trying to control their teenager and what to do instead
How to avoid
7. How to avoid a screaming match with your teen and still save face
8. How a teenage bully became a child advocate and altered his path forever
9. How I survived the discovery that my child was an abuser
Before and after
10. Getting through the teenage years – there is a light at the end of the tunnel!
See how it’s done? You can apply this method to almost any idea, and there are hundreds of ways to expand on a topic. Just start with one idea, and go from there.