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3 Keys to Promoting Yourself When You Are Time Poor

Marketing when you are time poorOne of the greatest challenges solo business owners have, is that they are doing EVERYTHING, especially in the beginning.

Now, although I highly recommend outsourcing, it’s not always possible; so here are my tips to get the most out of your marketing (online AND off), when you have limited time, money and energy!

Think SIMPLICITY!

KEY 1 Know why you’re doing this!

KEY 2 Choose methods that leverage

KEY 3 F.O.C.U.S your efforts

Know WHY are you doing this

It’s REALLY easy to be busy. It’s also EASY to waste time. So, have a plan, even if it’s a 1 page one, that identifies what you want (such as how many clients, how much income, how many appointments etc), and work backwards.

Make sure your intentions remain linked to your INNER WHY. Goals or intentions alone are never enough. It’s our inner why that keeps us going when we feel like giving up.

Oh, and don’t forget to celebrate when you kick a goal!

Promotion HOW TO’s that leverage your time

These are my favourite mix of online and offline promotional methods, why I like them, and how I keep them as simple as possible – after all there is only one of me!

Facebook

Why I use it: My audience hangs out there. I am also very comfortable blending business with personal, because that’s how I tend to relate. Don’t be ashamed about the work you do. If you love it stand proud!

How I use it: In short bursts several times a day. I used to spend way too much time, but now I find it too noisy to stay on too long. I check my messages, notifications, and business pages, and respond to conversations I’ve been a part of. I have group notifications turned OFF (unless they are essential to connecting with my audience). It works alongside my offline networking. I tend to keep interactions brief and to the point, because I’m not into extended small talk in real life, so I don’t do it here either. It’s important to be yourself.

Twitter

Why I use it: It’s short, targeted, wide reaching, easy to share, and can be managed in less than 10 minutes a day.

How I use it: I zip in, and look for mentions or shares from others and thank them first. Then I check my newsfeed (that info highway stream), and see if there is anything worth sharing (which I retweet), or commenting on (which I reply to).

Articles

Why I use it: It’s the best use of my time, because I can pop it in a newsletter, add it to my blog, share on social media, while it builds my written content, and drives traffic to my website through keywords. This content can be repurposed in the future in workshops, eBooks and even public speaking presentations.

Article writing is an essential skill for business owners because you can demonstrate your value easily and build your credibility. (I offer extensive training in this topic).

How I use it: I write an article about whatever topic is on the agenda, or is being discussed in my circles. I like to answer my client’s questions and concerns. I publish it in my email newsletter and on my blog, which can be easily shared on Facebook, in relevant groups, and on my Twitter, LinkedIn and Google Plus profiles.

Joint Ventures

Why I use it: Two heads (or more) are always better than one! It’s easier to create an impact, and deliver value to your client base, when you join forces with others. It’s a great way to expand your circle of influence. If you are new to business, create a joint venture as soon as you can.

How I use it: I joint venture with my graphic designer buddy Jeanne Treloar, because she is a branding genius. We share an audience, and we complement one another’s services. At the end of the day, our clients benefit more when our services work together, because they look great as well as increasing their visibility and reach. I have also partnered with a WordPress developer so that I can focus on training and marketing (which I love), and he can do the technical website parts. It’s a win/win/win – for me, my partners and my clients.

Workshops

Why I use it: I use workshops because I can share ‘how to’ skills to a group instead of just one on one, which is a slower process, and can get tedious at times. Because I have a teaching gift, and love to impart knowledge, it makes sense to use this method. The process of working within a group event creates buzz, and leads to referrals following the event. They provide value as a stand-alone offering, and can also lead to further work with participants.

How I use it: I only choose topics that are unique (I try to add my own spin on them), that can truly benefit my audience, as well as demonstrate true value. Workshops for the sake of them, without really understanding what your prospects want and need, will lead to disappointment, because it will be hard to get bums on seats. It’s essential to meet your market where they are at, and deliver what they actually want! So don’t forget to ask them what they would like you to offer.

Public Speaking

Why I use it: Public speaking is a wonderful way to broaden  my reach to new people I’ve never met before. After all, not everyone is on Facebook! It’s a great way for people to experience me personally, and then they can make their own choice about if they would like to consider using my other tools.

How I use it: I never say no to a speaking gig! Once scheduled, I don’t just rely on the organiser, but contribute to the promotion of the event, so that everyone benefits. Always have an offer, a followup product, or an invitation to lead people to, following the event.

MY TOOLS

A WordPress website with an integrated blog

Social media accounts Facebook, Twitter, Linked In and Google +

MailChimp to manage my email subscribers

Business cards for networking and referrals

DON’T FORGET

  • Stay connected to your inner why – your vision and why you started in the first place
  • Set goals and intentions, so you know how you are tracking (and when to celebrate!)
  • Network Online AND Off, wherever your tribe hang out
  • Demonstrate your value using methods that highlight your strengths

Do you have tips for saving time and money? What are your favourite social media channels, and why do you use them? I’d love to hear then, so add them to the comments, or if you have any questions ask them and I’ll address them in future blogs!

 

Krishna Everson
 

Krishna Everson is a Health Promoter, Writer and Marketing Consultant and Trainer who works with health and wellness professionals who want to share their message, promote their service, or sell their product or book.

Click Here to Leave a Comment Below 13 comments
Sharon Tregoning - January 6, 2015

As always, absolute GOLD!! Thanks Krishna, love your work xxx

Reply
    Krishna Everson - January 6, 2015

    Thanks Sharon! I know these are pretty tried and true. Would love to hear any gems others would like to add. Amazing abundance be with you for 2015 xx

    Reply
amanada - January 6, 2015

Tried and true are great when they work so never hurst to repeat them. As always thx for sharing.

Im also adding doing things that I enjoy and meeting people that way and amazingly im getting busienss from it without trying. Gotta love that.

Reply
    Krishna Everson - January 6, 2015

    You’re welcome Amanda! Although I have a plan, you can’t beat working with flow and doing what comes most naturally. It’s about trusting the process! If we set our intentions, I believe the “how” will present itself. Magic that! A prosperous new year to you. xx

    Reply
Di - January 7, 2015

Absolute gold, so clear, so focused and filled with information. Thanks Krishna your clarity is fabulous. Cheers Di xx

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    Krishna Everson - January 8, 2015

    Hi Di, I’m glad! I believe in “less it’s more” there is so much fabulous info out there that there is only so much we can absorb at any one time! Blessings for 2015 xx

    Reply
Jeanne - January 8, 2015

Thanks for the reminder my friend, the beginning of a new year always kicks off with plans for marketing and promotion, then the work comes in and plans are put on hold… again! I’ve always loved your analogy about FOCUS… Follow One Course Until Successful, it grounds me and keeps me aligned. Blessings xx

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    Krishna Everson - January 9, 2015

    And thankyou for your ongoing support and encouragement Jeanne! Love that you are in my life, as a buddy and biz partner xxx

    Reply
Deb - January 10, 2015

Fabulous content Krishna – short, sharp, to the point! I love it!!! x

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    Krishna Everson - January 15, 2015

    Thankyou Deb, looking I know you’re a busy lass, but when we tap into what’s important to us, it’s so much easier! Looking forward to hanging out with you this year. Krishna XX

    PS LOVED the manifestation liquid crystals you made up for me! Also found the spray really settled my daughter as well. 🙂

    Reply
    Krishna Everson - January 20, 2015

    Thanks Deb. I try to stick to the point! Thanks for dropping by. xxxx

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Suzie Cheel - January 11, 2015

Great post an so clear on why you do what you do- a lesson for me

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    Krishna Everson - January 15, 2015

    Thanks for dropping by Suzie. I always appeciate your visits. I know you are very connected to the work you do. xx

    Reply

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